Start Up Dublin – interview with Niamh Bushnell – Dublin Startup Commissioner Dec16

Start Up Dublin R...

In this podcast I have a wide-ranging interview with Niamh Bushnell who was recently appointed as Dublin’s first ever Start-up Commissioner. Among the topics I cover are: What does the role entail – who is funding it – what are Niamh’s hopes for how the role might...

Meteor Christmas Unlimited – Case Study in mobile marketing Dec12

Meteor Christmas Unl...

In this podcast there are two interviews: Fenella Fay, Head of Marketing Communications Meteor discusses the  Meteor ‘Christmas Unlimited’ campaign featuring Nicholas St Wenceslas: misanthropist, Christmas magnate and 
CEO of Christmas LTD – a “Gordon Gekko” – and the star...

Tech Start-Ups and Marketing : Paul Hayes interviewed Nov30

Tech Start-Ups and M...

This podcast is an extended interview with Paul Hayes from BeachHut PR. Our interview is wide-ranging, covering Paul’s early career with Havok Games, the indigenous gaming sector today, the industry group he set up – Games Ireland – and moves to discuss practical actions...

Augmented Reality Special ( Augmented Planet, British Museum, Halo AR ) Nov25

Augmented Reality Sp...

A special report from the 5th Augmented Planet Conference held in Google Campus on November 17th, 2014. There are interviews with speakers and delegates from Wikitude, Ignite Media, Amplified Robot. I also visit the British Museum to experience the Gamar AR Gift for Athena app. And finally I...

Purse Power: Marketing to Women Nov23

Purse Power: Marketi...

An interview with Rachel Dalton, from Rachel Dalton Communications, who are organising a conference – Pruse Power – in Dublin on November 25th to address the topic of Marketing To Women. Rachel will share international reasearch findings on how marketers need to adapt their product...

Websummit 2014 Review Nov08

Websummit 2014 Revie...

The Dublin Websummit, spearheaded by Paddy Cosgrave,  saw over 20,000 delegates gather in the RDS conference centre to hear leading speakers from the worlds of the internet, business, sport, music and food. The Persuaders was there and got a chance to interview some of the delagates and...

Marketing Technology Oct06

Marketing Technology

In this podcast, dedicated to the topic of Marketing Technology, I interview Ciaran Farrell ( Business Development Manager ( Isobar, Ireland )   and Julien Lynch ( AMNET)     Among the topics that we discuss are: 1.What are the innovative technologies impacting marketing today...

OOH Digital Trends Oct05

OOH Digital Trends

In this podcast I interview James Byrne, Marketing Manager, Ireland for PML Group. Among the topics we cover are: Harp alcohol OOH campaign in Belfast – weather context based – how does it work? Earlier research that PML have conducted into OOH...

OOH Media Trends; Property Marketing using Augmented Reality Aug24

OOH Media Trends; Pr...

In this podcast I interview: Conrad Jones – Conrad Jones Design and Virtual View App. Pat Cassidy – Ambient Manager at Outdoor specialists PML Group Ireland.  With Conrad Jones, I discuss the growth in interest in augmented reality as a means of marketing. We focus on a new...

Behavioral Economics: Its Implication for Marketing Aug16

Behavioral Economics...

In this interview, I discuss both the theory and practice of Behavioral Economics on how marketing is practiced today with Mark Byrne, Account Director of Designworks.ie Mark presents several case studies to illustrate some key concepts arising from recent, and past, research studies. We...