Event Marketing Stra...

In this podcast an extended interview with Kevin Rowe ( pictured below ), whose company -KR Events - has become the leader in designing and implementing the Strictly fundraising event for numerous sporting and charity groups in Ireland. In the podcast we discuss how he started the company, the...

Augmented Reality : ...

This podcast has two interviews. In the run up to the forthcoming European Augmented Reality Marketing Conference on April 29th, we speak to Keith Jordan, founder of iTagged who are conference Silver Sponsors. We discuss Keith’s business background, and the story of the foundation of...

Start Up Dublin R...

In this podcast I have a wide-ranging interview with Niamh Bushnell who was recently appointed as Dublin’s first ever Start-up Commissioner. Among the topics I cover are: What does the role entail – who is funding it – what are Niamh’s hopes for how the role might...

Meteor Christmas Unl...

In this podcast there are two interviews: Fenella Fay, Head of Marketing Communications Meteor discusses the  Meteor ‘Christmas Unlimited’ campaign featuring Nicholas St Wenceslas: misanthropist, Christmas magnate and 
CEO of Christmas LTD – a “Gordon Gekko” – and the star...

Tech Start-Ups and M...

This podcast is an extended interview with Paul Hayes from BeachHut PR. Our interview is wide-ranging, covering Paul’s early career with Havok Games, the indigenous gaming sector today, the industry group he set up – Games Ireland – and moves to discuss practical actions...

Augmented Reality Sp...

A special report from the 5th Augmented Planet Conference held in Google Campus on November 17th, 2014. There are interviews with speakers and delegates from Wikitude, Ignite Media, Amplified Robot. I also visit the British Museum to experience the Gamar AR Gift for Athena app. And finally I...

Purse Power: Marketi...

An interview with Rachel Dalton, from Rachel Dalton Communications, who are organising a conference – Pruse Power – in Dublin on November 25th to address the topic of Marketing To Women. Rachel will share international reasearch findings on how marketers need to adapt their product...

Websummit 2014 Revie...

The Dublin Websummit, spearheaded by Paddy Cosgrave,  saw over 20,000 delegates gather in the RDS conference centre to hear leading speakers from the worlds of the internet, business, sport, music and food. The Persuaders was there and got a chance to interview some of the delagates and...

Marketing Technology

In this podcast, dedicated to the topic of Marketing Technology, I interview Ciaran Farrell ( Business Development Manager ( Isobar, Ireland )   and Julien Lynch ( AMNET)     Among the topics that we discuss are: 1.What are the innovative technologies impacting marketing today...

OOH Digital Trends

In this podcast I interview James Byrne, Marketing Manager, Ireland for PML Group. Among the topics we cover are: Harp alcohol OOH campaign in Belfast – weather context based – how does it work? Earlier research that PML have conducted into OOH...