Dublin City FM. The Persuaders is hosted by Alex Gibson, with a little help from my friends.
can be heard live at
1.00pm G.M.T. every
An interview with Rachel Dalton, from Rachel Dalton Communications, who are organising a conference - Pruse Power - in Dublin on November 25th to address the topic of Marketing To Women. Rachel will share international reasearch findings on how marketers need to adapt their product development and messaging when communicating with female audiences.
Also in this podcast Damian Scattergood from Star Translation about the dangers for marketer who are working in international markets when things get 'lost in translation'.
The Dublin Websummit, spearheaded by Paddy Cosgrave, saw over 20,000 delegates gather in the RDS conference centre to hear leading speakers from the worlds of the internet, business, sport, music and food. The Persuaders was there and got a chance to interview some of the delagates and organisers. In this podcast there a features on businesses in the augmented reality, business procurement, education and food sectors.
Among the topics that we discuss are:
1.What are the innovative technologies impacting marketing today - and tomorrow?
2.How do we support new marketing strategies with the right technology strategies?
3.How can technology transform our marketing operations and customer experiences?
4.What management practices do we need to govern this new breed of marketing
5.How do we develop talent and culture to leverage marketing technology investments
In this podcast I interview:
Conrad Jones - Conrad Jones Design and Virtual View App.
Pat Cassidy - Ambient Manager at Outdoor specialists PML Group Ireland.
With Conrad Jones, I discuss the growth in interest in augmented reality as a means of marketing. We focus on a new offering that Conrad is bringing to the Irish property market - Virtual View app. This app allows property owners, and their agents, a simple, cost-effective way to bring the print marketing material to life in a variety of formats including 3D model displays of properties for sale.
My interview with Pat Cassidy centres on how digital out-of-home technologies are evolving with lots of practical examples to share.
In this interview, I discuss both the theory and practice of Behavioral Economics on how marketing is practiced today with Mark Byrne, Account Director of Designworks.ie
Mark presents several case studies to illustrate some key concepts arising from recent, and past, research studies. We discuss the themes developed by some of the more popular writers in the area including:
Thinking, Fast and Slow. Daniel Kahneman
Predictably Irrational. Dan Ariely
Nudge. Richard H. Thaler and Cass R. Sunstein
Drive. Daniel H. Pink
In this podcast two interviews with start-up companies, in very different secotrs, but with common challenges of making an impact in a crowded marketplace.
Tim Kelly is the founder of ValueMyProperty.ie, a recent start-up which aims to provide both property buyers and sellers with up-to-date information that can better inform the transaction decision process.
Larissa Watson is a designer and entrepreneur from Belfast. Her luxury lifestyle brand is Goddess and Swift.
For each interviewee we explore the following questions:
Their own professional background
What prompted the concept and Brand Identity?
What have been your main customers? Do you segment the market into different customer types?
How important is the internet for their business?
How do you market your business and what marketing tips would they offer listeners?
What are the expansion plans - geographic / other services?
Colm Brady - Business Development Director, Europecar Ireland is interviewed in this podcast. We discuss a number of aspects of the car rental market; both domestic and international.
Buyer behaviour in the car rental market, understanding the distribution system, the differences between B2B and B2C markets, and the marketing strategies employed.
This podcast is a profile interview with Shane Mc Gonigle, founder of Winsight which he founded when he stepped down from the helm at Leo Burnett Ireland in 2012. Shane held the position of managing director of Burnett's Ireland divsion for over a decade. Shane founded Winsight to build on his passion for innovation and new product development, and in the podcast we discuss in detail how marketing and product innovation are inextricably interlinked.
An interview with Kay Mc Carthy, from planning agency, MCCP, who spoke at the Cannes Lions Festival on the topic ' The Death of Planning ' Cannes Lions International Festival of Creativity titled ‘Planning for the death of planning, as we know it’
In the podcast we ask Kay what was the audience reaction.
Cannes Lions 2014 had more than its fair share of celebreties in attendance....
o Sarah Jessica Parker
o Maureen O’Dowd, New York Times
o Rebecca Eton, content curator for Downton Abbey o Calvin Klein
o RGA and Beats
o Kanye West
o Creative agency, Monkeys
o Keith Weed, CMO of Unilever
o Acacia 17
Also interviewed on the topic of branding is founder of Neworld Associates, Pat Kinsley.