Six years ago, marketing lecturer Alex Gibson was invited by then-fledgling local radio station, Dublin City Anna Livia 103.2fm, to host a weekly marketing programme. Armed with little more than a microphone and a keen interest in topics ranging from advertising to branding to public relations, The Persuaders took to the air in May 2000 and quickly established itself as essential listening for the city's diverse marketing community.

The arrival of podcast technology earlier this year has brought the show to a much wider audience who can listen when and where they want and The Persuaders Marketing Podcast is now downloaded each week by several thousand listeners worldwide.

To reflect the show's growing reach and ambition, Alex has recently pulled together a back-room team to work with him in refining The Persuaders branding and programme structure, including Gerard Tannam of Islandbridge Brand Direction, Alan Bell of Adnet, Diana Bonfilio of Dcoy Design and Denis Goodbody of Adept Advertising.

Gerard Tannam's thought-provoking 'Brief Word On Brand' has been a regular feature of the programme since 2001 and his imprint can be seen in the keener positioning of The Persuaders' brand and in the structure of the show, brand identity and style of presentation.

Web Builders to the Design Industry, Adnet have worked closely with Alex and Gerard to create an online resource that reflects the programme's evolving dynamic, whilst native Bostonian Diana is responsible for The Persuaders striking new graphic identity.

A copywriter by training and instinct, Denis has contributed to the production of the show as well as having his own feature where he muses on the strange world of marketing and advertising.

With friends like that...



We'd welcome your own thoughts on the 'new' Persuaders as well as contributions to the show on any marketing topic:
mail@persuadersonline.com