Search Marketing World 2008 Sponsors The Persuaders is delighted to be the Podcast Sponsor for Search Marketing World 2008. Search Programme: The programme for 2008 has been specifically selected to target a variety of areas:
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The Persuaders Marketing Podcast2 August 2008 12:08pm Interview with Colm Carey from The Research Centre where we discuss the trends in qualitative research, practical qualitative research case study examples such as Bulmers marketing, and the rational and emotional drivers of purchasing behaviour.
Timelines: 1'21" Talking about The Research Business 2'24" The emotional part of purchasing 5'35" The characteristics of qualitative research 9'10" Engaging customers 15'20" Barry's Tea and Bulmers cases 21'00" Involving senior management in the research process Persuaders Postings28 June 2008 09:54pm My most recent podcast is a special edition recorded at the VERGE Ogilvy Digital Summit held on June 4th in Guinness Storehouse. Among the interviewees is David Wheldon, Global brand director of Brand Vodafone. I was surprised to hear that David and his team are actually based in Dublin. I know that Kellogg's European marketing team are also based in Dublin. Maybe the Fair City will develop something of a reputation as a global marketing centre of excellence - time for a marketing hub? Have a listen to the podcast HERE. |
