Articles

Have you ever noticed how difficult it is to pin down some of our more essential ideas or experiences?
by Gerard Tannam

The cathartic awards process
by Alex Gibson

A beautiful brochure isn't necessarily a successful one
by Alex Gibson

Apologies in advance...
by Alan Bell

Westport Woods Hotel & Spa, Case Study
by Alan Bell


The Persuaders Marketing Podcast

2 August 2008 12:08pm
Interview with Colm Carey from The Research Centre where we discuss the trends in qualitative research, practical qualitative research case study examples such as Bulmers marketing, and the rational and emotional drivers of purchasing behaviour.

Timelines:

1'21" Talking about The Research Business

2'24" The emotional part of purchasing

5'35" The characteristics of qualitative research

9'10" Engaging customers

15'20" Barry's Tea and Bulmers cases

21'00" Involving senior management in the research process

MP3 | iTunes | Podcasts in Association with A.F.A. O'Meara

Persuaders Postings

28 June 2008 09:54pm
My most recent podcast is a special edition recorded at the VERGE Ogilvy Digital Summit held on June 4th in Guinness Storehouse.

Among the interviewees is David Wheldon, Global brand director of Brand Vodafone. I was surprised to hear that David and his team are actually based in Dublin. I know that Kellogg's European marketing team are also based in Dublin. Maybe the Fair City will develop something of a reputation as a global marketing centre of excellence - time for a marketing hub?

Have a listen to the podcast HERE.
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