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The Persuaders Marketing Podcast

28 February 2010 07:28pm

Douglas Dalby, CEO News4Media.ie 

News4Media's operation in Ireland is headed up by Douglas Dalby, who left The Sunday Times in 2006 to form prangle.ie, a dedicated PR distribution service for Ireland. Having developed this platform to a commercial level, Douglas left Prangle.ie to head up News4Media.ie in September 2009. 

A senior journalist for more than two decades, Douglas has worked for The Irish Times, Sunday Tribune and Sunday Business Post and at The Australian in Sydney. He has also lectured extensively in media studies at Dublin City University. 

 

 

Plus an interview with Press Ombudsman, Professor John Horgan.

MP3 | iTunes | Podcasts in Association with McConnells

Persuaders Postings

4 March 2010 01:34pm
There's a great video just posted today by iMediaConnection where Kevin Ryan interviews many of the delegates at the iMedia Summit. Among his door-stopped victims is Joseph Jaffe who has some interesing things to say about Twitter. From a perspective where he was a cheerleader of Second Life, he's much more sanguine about Twitter. And when someone as bullish about all things new on the internet says that I take notice. Personally I have found the utility I get from Twitter has gone somewhat, but as Jaffe notes, it has opened our eyes to the powerful opportunities to market in real time, to research in real time, and ultimately to build brands in real time.
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